Ayr & District Advanced Motorists are a local group affiliated to the Institute of Advanced Motorists

Summer Drinking

Ayrshire Road Safety MagazineMotorists are being warned that a drink in the sun could put them behind bars, as the Government and police join forces to crack down on the menace of summer drink driving.

The latest THINK! campaign was launched 30 May and it reminds motorists of the devastating consequences of drink driving - while the Association of Chief Police Officers (ACPO) will coordinate a nationwide police operation to catch drink drivers.

Former Road Safety Minister Jim Fitzpatrick said:
"Drink driving is not just a problem at Christmas - each summer almost 200 people don't make it home to their families because of drink driving."

"With warm weather and long summer evenings motorists might end up drinking when they hadn't planned to, but that doesn't mean we have to drive home. Use public transport or take a taxi - don't risk everything by getting behind the wheel."

"Be under no illusions, drink drivers are treated like any other criminal - they face giving blood and DNA samples and being locked in a police cell. They'll also get a minimum 12 months driving ban, criminal record and large fine - and risk losing their job."

All 43 police forces in England and Wales will be targeting drink drivers this summer with many using new digital breath testing equipment funded by the Department for Transport.

The TV campaign, 'Moment of Doubt', which focuses on the consequences drink drivers face when they are caught, will be supported by advertising in pubs, radio and online.

The campaign will also continue to be supported by partners in the pub trade and drinks industry to get the message across that drinking and driving do not mix.